
Posters from Antwerp, 1920; Paris, 1924; Helsinki, 1940

Posters from Tokyo, 1964; Mexico, 1968, and Pictograms from Munich, 1972
It’s Olympic season, and for a design nerd like me, that means looking at this year’s posters and graphics and seeing how they stack up to the greats. It’s the designers’ conventional wisdom that work like Kamekura’s 1964 Tokyo posters, Aicher’s 1972 Munich Pictograms, and Wyman’s pop-art-infused 1968 Mexico emblem are among the most celebrated, but sometimes conventional wisdom is meant to be challenged. And that’s precisely what David Ross did last week on the Colbert Report. Ross is certainly no slouch when it comes to art; he’s curated for the SFMOMA and the Whitney, among others. But his contention on the Colbert Report last week got me thinking a bit more curatorially (is that a word?) about what the point of the Olympic posters is supposed to be. It’s worth a full watch, but Ross’ general point was that starting around the mid-60’s Olympic posters pivoted sharply from the Greek-inspired archetypal Glorious Man to more of a corporatized logo depiction, devoid entirely of strength, perseverance, and pride that had for so long been the classical depiction of the Games. And to the detriment of the Olympics, according to Ross. He believes that the loss of the Glorious Man and the depiction of his Glorious Ass Kicking of Power and Glory makes the more modern Olympic poster a failure.
| The Colbert Report | Mon – Thurs 11:30pm / 10:30c | |||
| David Ross | ||||
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I thoroughly disagree. Let me first say that I absolutely love the Olympics. I can easily dominate a 5-hour women’s hockey and curling broadcast, no problem. I think it’s great. But I don’t think it’s great because there is some Glorious Man that is displaying his dominance. And I don’t think it’s great because it’s about seeing the USA kick some every-other-country-ass. I think the Olympics is more about the finesse and subtlety these days than about brute strength. It’s more about the sub-plot and the micro-stories than about the overall medal count. These athletes have proven that they are the perfect example of their sport, indeed the perfect example of humans ability to do said sport, and that’s the beauty of it. The fact that not even 1/10th of a second can be the difference between a gold medal and a missed spot on the podium in downhill skiing, where that difference represents mere inches over the course of a 1.something mile course is the beauty. The fact that the best men and women of any particular sport are progressing that sport steadily and incrementally across the globe (see: 720s, 1080s, double-corked McTwist 1260s) is the beauty.
And that in and of itself is a whole lot harder to portray effectively as a poster or an iconic design than the Glorious Man. And that’s why I actually do agree with the designers’ conventional wisdom from above. The Games are meant to be branded indefinitely, as a point in time where athletes competed at the top of their sport and perfection (for that particular time) was, ideally, achieved. So the posters and imagery should reflect that. Simple, minimal, indefinitely memorable design is the equivalent I believe to what the athletes themselves are striving for. A simplest solution to a difficult problem in that time. Whether it’s the tightest and cleanest triple lutz or the tightest and cleanest logo, designers of the Olympics and the athletes themselves are all pushing for perfection.
I do think that the more recent campaigns have been less successful. Many of the more recent imagery has been mashed into androgynous, hyper-politically correct sprites or cartoons that lose all meaning or perhaps try too hard and end up falling short (see Albertville, 1992, Nagano, 1998, or, dear god, that awful thing from Atlanta, 1996). This year, I’m happy to see that the individual sports posters are actually quite nice. Vancouver has added a little bit of character and life back into the individual sport posters, although I just can’t really get behind the logo itself. They had to go and add that little smiley in there didn’t they.
All that said, Stephen Colbert’s poster by Shepherd Fairey is hilariously perfect in its own Glorious way.
GO USA! DEFEAT THE WORLD!










Thanks to everyone who has stopped by this year! More great stuff to come in 2010, including this years’ 













Doughy Goodness
(cross-posted at OK Great)

Gear up Durhamites, The DOUGHMAN is coming on May 29, 2010.
For those of you that don’t know about the DOUGHMAN, it’s probably the coolest event you’ll ever hear about. It’s the world’s premiere team-relay-quadrathalon-slash-eating-contest and it’s coming back to Durham for the third year after a ridiculously successful 2009 race which was featured on Man vs. Food. This local tour-de-gastronomic-force will feature some of our favorite Durham delights like Hog Heaven, Local Yogurt, Dain’s, LocoPops, and more. Each leg of the relay journey involves casually enjoying wolfing a meal at one of these fine establishments and then heading off on an athletic event (running, biking, ‘water activity’) and then meeting the whole team for a final dessert course and sprint to the finish line.
The DOUGHMAN is also a charity event, and has raised over $12,000 for the Durham Inner City Gardeners (DIG) through sponsorship and donations over the last two years. This year, SeeSaw Studio will also be a beneficiary of the event.
This year I had the honor of being the creative director for the group and thus creating all the deliverables for the event. After reworking their logo, Michelle Fereck (my volunteer helper) and I tackled the race poster (above, click to embiggify). More good design will be on the horizon as well as we continue to develop materials for the event. I’m really psyched to be working with them and hope that my sponsorship of the event will get me some good exposure around Durham. Plus it’s a fun event and a great cause, so why not lend the help?
If you are interested in participating, rally up a team of three of your pals, head over to www.doughman.org starting on March 1, and sign up your team. And start training!
And if you’re not into the whole athletic side of things, but want to get involved with the whole eating delicious local food side of things, the DOUGHMAN will also be hosting their second annual Local Foods Banquet at Durham Central Park Pavilion on the Saturday evening following the race – more deets about that will be coming soon on their website.